Apple is planning on introducing three iPhone models this year, including a follow-up to the company’s much debated iPhone XR. The other two iPhone models will be the direct successors to the iPhone XS and iPhone XS Max phones. Apple is said to be bringing new camera features to the upcoming iPhone models, including a possible triple camera setup in the iPhone XS Max successor.
According to a report in The Wall Street Journal, Apple will continue with the three iPhone models release in 2019, citing people familiar with the matter. The company is said to be bringing follow-ups to all three 2018 models. The specifics of the upcoming iPhone models are a mystery at this point, but WSJ does add that the highest-end iPhone will feature a triple rear camera setup, whereas the other two iPhone models will pack two cameras on the back like the iPhone XS. The camera setup will be a change for the iPhone XR successor as the existing model has a single camera on the back.
According to the report, Apple will continue with an LCD screen for the iPhone XR, partly since the “planned product has been in the product pipeline for months, and can’t be altered easily”. However, the company will drop LCD entirely for the 2020 lineup and stick with the OLED panels.
Unlike the previous years, Apple is struggling to keep the iPhone sales momentum and the follow-up models to the current crop will have a lot of pressure to perform for the company. It will be interesting to see if the company opts for the pricing strategy revision as that has been blamed as one of the reasons why the latest iPhone models are selling less in several markets.