In a recent announcement on Twitter, Instagram announced that previews of IGTV videos would now appear in the main feeds on the home page.

Instagram Tweeted “Now, you can preview IGTV videos in your feed. When there’s a new video from someone you follow, you can tap from your feed to watch the full video in IGTV.”

Since the launch of IGTV, Instagram has been aggressively pushing content on the platform in many ways including having IGTV videos added into the Explore tab, putting out occasional notification banners for new videos and allowing users to share IGTV previews to their own Stories.

Instagram launched IGTV in June 2018 to enable users, content creators and influencers to upload videos of up to 10 minutes to one hour in length with the aim of competing with Google-owned video-sharing platform YouTube.