The worry of losing your personal things or even a child is becoming history with the new iTraq tracking cellular connection system.


Founder of the iTraq Mr Roman Isakov & his company is currently putting the final touches on its incredible new invention. iTraq is described as slender credit card shaped tracking device that you can attach to almost anyone or anything. Finding your stuff like house keys, luggage & even checking if your child has reached school is easy with iTraq.

The iTraq uses GSM cellular towers to both triangulate its location and communicate that location back to its owner. “Cell ID triangulation is not new,” Isakov reckons, “but we are the first ones to use it [in a tracker].” There’s been an explosion of trackers on the market. Most of them, like the Tile and the Trackr, use Bluetooth technology and a community of users armed with smartphones and proprietary apps but you need to be within the maximum 100-foot range or you won’t find your precious belongings. Others use GPS plus cellular, which gives them impressive accuracy but drains batteries and ups data charges.

Here’s what makes iTraq different. It comes with its own pre-installed SIM card and uses cellular, not GPS or Bluetooth, and no carrier accounts or nearby iTraq users are required. The battery lasts for about three years, or around 1,500 connections. An iTraq can be located anywhere in the world, as long as it can detect a GSM signal. The free mobile app lets you locate the iTraq and tell it how often you want it to report its location, like tracking your stuff in a moving van as it travels across the country. You can also set an alarm that will go off if the iTraq leaves a specified perimeter. Some Technologists are skeptical about iTraq because cellular is not as accurate as GPS.

Carmi Levy an independent technology analyst in London explains that, “Without more precise data from a more precise technology, actually recovering ‎anything becomes much more challenging than it needs to be.” He raised his concerns stating, an accuracy of 100 feet might not be good enough to locate a missing purse or laptop, particularly in a densely populated urban environment and in our ever-connected world, data security could also be a worry. He also worries that the consequences will be severe if this real-time information goes into the wrong hands but Isakov reassured that no actual data is stored aboard the iTraq itself, all information it transmits back to its secure Amazon-hosted servers is encrypted.

To those that this idea appeals to, the iTraq can cost you up to $49 (estimated R582)