Lenovo has signed a multi-year sponsorship deal with the Ducati Team competing in the MotoGP World Championship, continuing the company’s ambitions to become one of the world’s most admired and globally recognized brands. Starting with the 2018 season, Lenovo will be the key technology partner for Ducati, which will include the team using Lenovo’s PCs, tablets and servers both on and off the track. The partnership also includes co-development and collaboration on product R&D as part of a program to further accelerate the team’s progress and success. Lenovo’s first race with Ducati will be Sunday 8th April at the Autódromo Termas de Río Hondo, Argentina.
Commenting on the sponsorship, Lenovo Corporate President and Chief Operating Officer Gianfranco Lanci, said: “MotoGP is growing in global attention and stature and is fast becoming a sport watched by millions across the world. Ducati’s 90-year heritage and focus on innovation, speed and performance aligns very well to our own story as a company and what drives our product development. Not only are we thrilled about the brand visibility the partnership will drive, but also the opportunity to have Lenovo products at the heart of driving the teams progress and ambitions.”
Ducati Motor Holding CEO Claudio Domenicali added: “It gives us great pleasure to announce this very important partnership with Lenovo, one of the world’s largest producers of personal computers and leader in providing innovative consumer, commercial and data center technology. In order to face successfully the new challenges, both on track in MotoGP and inside our company, we need to foster Ducati’s IT and digital capabilities and we will do it thanks to partners like Lenovo and its powerful and versatile computer hardware. At the same time, Ducati’s race and production bikes will be a perfect environment to test the latest Lenovo technologies in a partnership that we feel sure will be a very successful one.”