South Africa’s leading news website, News24, has rebranded its financial news platform, Fin24, in conjunction with a slew of changes affecting all of the publication’s vertical brands.
This section will now be known as News24 Business, complete with a new logo design, as News24 strengthens the quality of its content offering across its various virtual pages.
The move ties into a broader brand refresh at News24 which includes both cosmetic and structural changes to the main website.
The publication’s refreshed business section is aimed at further aligning News24’s popular verticals under one umbrella brand.
Over the years, News24’s business desk has attracted a strong readership, holding its own against some of SA’s biggest standalone business websites when it comes to driving impressive online traffic.
“News24 has invested in building out its business desk, which has grown to become one of the biggest and most experienced in the country,” said business editor Helena Wasserman.
“Some three million people now read our financial reporting every month, with a large majority accessing their business news via the News24 platform.”
“Accordingly, adopting the News24 Business name is an obvious progression for us and our readers,” Wasserman explained.
“Our financial coverage has always been guided by the News24 ethos of providing readers with brave and truthful coverage – we are proud to carry the name of South Africa’s most trusted news source.”
As a central part of the overarching news brand, News24 Business will continue to provide up-to-date business and finance news, stock market data, economic analysis, personal finance, and investment information to its money savvy readers.
The latest leg of the brand refresh comes after News24’s desktop and mobile website redesign in May 2020, and the introduction of its premium subscription service that same year.
At the time of the changes in 2020, the business site’s web address merged with News24’s, becoming www.news24.com/fin24.
In December 2021, renowned political and financial journalist Carol Paton joined the business desk as writer-at-large. Earlier this month, News24’s business desk welcomed financial journalist Karl Gernetzky as its first companies editor. These appointments form part of a major investment by News24 to bolster the quality of reporting and build an amalgamated digital newsroom.
Wasserman has assured readers that they can expect the same top-tier financial journalism, views, and analysis from the world of money, with a growing focus on the country’s top corporations.
“In coming months, News24 Business will strengthen its company coverage to help our readers make sense and profit from critical developments in corporate South Africa,” Wasserman added.
“Companies are facing key challenges, along with opportunities, and our readers can look forward to enhanced coverage of this landscape in future.”