South Africans have once again selected Samsung as their favourite TV brand in the Ask Afrika Icon Brands Survey for 2020/2021. This is the largest annual benchmark survey of its kind. It measures loyalty across 237 brand categories and thousands of brands.
“We are pleased to be recognised for a second successive year in this highly respected survey. This is a testament to our continuing efforts to bring innovation to all South Africans. As we continue to listen to their needs, we will create TV technology with immersive sound, endless detail, minimalist design and unrivalled technology – an innovation that makes life infinitely better, “said Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.
The 2020/2021 Ask Afrika Icon Brands Survey measures solo usage, which means that consumers will use only one brand within the product category, rather than a repertoire of favourite brands. Samsung, which has been the global number one TV brand for over 14 years, has a proud history of bringing innovative TV technology to South Africa including the launch of 8K television in 2019. Ranges such as the 2020 QLED TV and lifestyle TV’s continue to deliver previously unimagined viewing and audio experiences, by creating the best possible quality for next-generation displays.