South African Smartphone Brand Working On Proudly South African Manufactured Model

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Libra By Lemok, the first smartphone brand by a township-based company,
was first launched in December 2019.

Their launch model, the S8, was developed in partnership with a Chinese
company, however due to the covid-19 restrictions, Lebogang Mokubela
(the entrepreneur behind the brand) was forced to review the business
model.

“When lockdown restrictions were first implemented and borders were
closed, we were stuck. We could not get new stock into the country. We then
had to evaluate the business and look at manufacturing the phones in South
Africa.” Lebogang said.

Although there were plans to eventually bring manufacturing into the
country, they were a long way off. Due to covid-19, those plans seem like the
only viable option going forward.

Through the assistance of the Gauteng Growth & Development Agency
(GGDA), Lebogang has engaged a manufacturing company based in
Gauteng as a contract manufacturer for the upcoming Libra 5 Pro model.

“Because the Libra 5 Pro will be our first official model we make in South
Africa, we want it to be special. Coinciding with our “An African Story” brand
narrative, we dedicate the Libra 5 Pro model to celebrating African
vibrance.“ said, Lebogang Mokubela.

Over and above the vibrant patterned back covers, the Android 10 Libra 5
Pro boasts 128GB storage, 4GB RAM, 2.6GHz Deca Core processor, 4000mAh
battery, 20MP front selfie camera and a quad rear camera (48+13+5+2MP).

The Libra 5 Pro model is set to launch in Q4 of 2020. For more information,
follow Libra By Lemok on Facebook & Twitter.

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