Just in time for Christmas shopping, global consumer electronics and smart manufacturing company Xiaomi opened its second authorised store in South Africa at Canal Walk, Cape Town on 16 December.
A grand opening event saw large crowds gather in the early hours of the morning, eager to see, touch and experience Xiaomi’s wide range of smartphones and smart home products.
Attendees took advantage of grand opening day deals including 50% off select items, 10% off other select items, and a free Mi Smart Band 5, valued at R699, with any smartphone purchased in-store. All of these were for one day only – 16 December.
While all Xiaomi products were popular on the day, the most sought-after smartphone, based on sales numbers, that fans wanted to get hold of was the Redmi Note 11 Pro. This device clearly impressed with its 108MP pro-grade main camera, 67W turbo charging, long-lasting 5,000mAh battery, and 120Hz FHD+ AMOLED DotDisplay. The most popular smart home product on the day was the Xiaomi 360° Home Security Camera 2K Pro, with security clearly a top priority.
The opening of the Canal Walk store, situated at Shop 82 lower level, follows on from the success of Xiaomi’s first authorised store opening at Sandton City, Johannesburg in November.
The opening of these two physical stores demonstrates Xiaomi’s recognition of South Africa as a very important market, as well as its continued commitment to bring Innovation for Everyone, as has always been the brand’s mission from the beginning of its journey.
With Cape Town being the second most populous city in South Africa, and one of the country’s economic hubs, Xiaomi picked the Mother City for these reasons as the location for its second store, as well as to get closer to South Africans and make them see the value of becoming Xiaomi fans. Making smart products more accessible, to make people’s lives easier and more convenient, is being realised thanks in part to the new physical stores in Cape Town and Johannesburg.
Be sure to visit the stores to experience Xiaomi’s range of smartphones and smart home products. Follow the brand on social media as well for more details on specials, competitions and news updates.