Ways to Encourage Positive Online Reviews
We live in a world in which everyone can become a reviewer these days by simply typing their opinion into one of a number of different platforms. There is no doubt that these reviews matter. People are naturally drawn to the products that have high ratings, so as a business owner, it is especially important that you encourage positive reviews in any way that you can. There are several different techniques that you can use – many of which can prove to be highly effective, but here are a few of your potential options.
Ask Customers to Provide Reviews
If you don’t ask, you don’t get! This age-old saying still rings true today when it comes to obtaining customer reviews. If you run a small business that has a few repeat customers, it is easy to get them to give you a positive recommendation. You can get in contact with them directly. Much of the time, they will be happy to do this for you. When customers are using apps, it is also easy to send a little notification nudge to encourage them to write positively about your business and provide you a little helping hand.
Provide Exceptional Customer Service
Customers are more likely to write a positive review if the customer service that they have received has been exceptional. One way to do this is by using a customer management software. What is a CRM? It’s a way of creating good customer service. Good customer service involves a number of different strands including providing a number of different means of contact, providing clear resolutions to issues, and going above and beyond what was initially expected by the customer.
Offer Incentives for Reviews
One way of motivating customers to provide the reviews that you are looking for is to incentivize them to provide reviews. There are a number of different ways of doing this including asking for a voucher or a discount coupon when they submit a review. Of course, you need to be careful about this approach as you don’t want to be seen to be bribing customers and review websites are becoming wiser to these methods of encouraging positive reviews from consumers.
Showcase Your Great Reviews
When you show off your great reviews, this can prove to be a great way of encouraging other customers to follow suit and also provide you with their kind words. You can display these reviews on your website and across your social media sites. Highlighting your positive customer experiences can also be a great way of getting more customers through the door and reassuring them that yours is a business that is worth buying from.
As a modern business owner, you need to stay on top of your review situation and do everything that you can to encourage customers to leave you positive feedback. It can prove to be an ongoing battle, but these are some of the ways in which you can achieve the type of success that you are looking for.
