If you plan to move your business online, here are a few things that you should consider:
1. Get a Domain Name
One of the first things you will need to do to move your business online is getting a domain name. You need to ensure that the domain name ties into your brand name. It is absolutely easy to register a domain name, and this can be set up within a few minutes by a web host. Check out these companies to see at what price they offer domain hosting.
2. Create the Website
Next, you can start working on creating the website. You will have to select a platform for hosting the website. Before you pick any platform, you will need to consider your expectations. For instance, if you provide design services, you can make do with a blog. On the other hand, if you want to sell a product or service, you should use an ecommerce platform such as WooCommerce or Shopify.
3. Design the Website
After your website is structured, you will need to design it. Go through the different themes to determine which option would suit you best. Make sure that you go for a professional theme and customise it accordingly. The design should reflect your brand persona and ensure easy navigation. The templates will allow you to showcase your offerings, add an email sign-up link and include social media accounts.
Read iKhokha’s article on the 5 Cheap Web Hosting Solutions to Get Your Business Online
4. Develop Website Content
To attract people to your website and convince them to take an interest in what you have to offer, you will need to create website content. As a start, you can create a Home page, About Us page, Contact Us page, and Product or Service page. Write engaging content and include the right images to encourage people to purchase from you.
5. Offer Payment Options
Speaking of purchases, your website needs to use a payment gateway such as iK Pay Gateway to enable your customers to make purchases. Although you might think that a simple online payment method is enough, you will need to provide multiple options to retain them. With iKhokha, your customers will be at ease when making purchases online and you will also benefit from extremely low transaction fees!
6. Announce Your Move
Lastly, all you need to do is let your customers know about the move. You can spread the word via emails, posting on social media, and using paid and organic ads. In addition to this, you can even get influencers involved.
Now that you know where to begin in taking your business online – you are now ready to take your brand forward. iKhokha has created an amazing Hitchhiker’s Guide which offers awesome tips for your business plan, generating your sitemap, capitalizing on your SEO as well as how to go about conducting your Market Research.
