Google Hustle Academy presents an exciting opportunity for small businesses in Nigeria, Kenya, and South Africa to power up their growth and receive valuable mentorship and training from industry leaders. This week-long bootcamp, facilitated by subject matter experts, aims to equip participants with essential skills and strategies to scale their businesses and succeed in today’s competitive market. Below, we will be taking a look at the benefits of Google Hustle Academy, its eligibility criteria, and the application process.
Google Hustle Academy offers a comprehensive and hands-on approach to help small businesses thrive. Participants gain access to live training sessions, 1-1 mentorship, and masterclasses led by expert trainers, all free of charge. This program is designed to be practical and interactive, allowing business owners to apply their learnings directly to their ventures.
The bootcamp covers five key topics essential for business growth:
- Business Strategy: Analyze and design a growth plan to attract new customers and increase sales.
- Business Development: Define revenue goals, understand the audience, identify market trends, and craft a unique value proposition.
- Digital Marketing: Discover effective digital marketing channels, create engaging content, and measure success.
- Financial Planning: Plan finances, create financial forecasts, and explore funding options for investment.
- Pitching for Success: Build a pitch deck for investors to secure funding and present their business effectively.
To be eligible for Google Hustle Academy, businesses must meet the following criteria:
- Business Maturity: Businesses should have already created a business plan and defined their product/service offering, seeking to scale their operations.
- Size of Operation: Companies should have at least 2 full-time employees and have been operating for over 12 months.
- Revenue Generation: The training is targeted at businesses that have generated profit in the last 12 months or are close to breaking even.
Interested entrepreneurs can apply by completing a form that takes approximately 30 minutes to fill out. The form helps determine whether the Hustle Academy is the right fit for the business. After submission, the Google Hustle Academy team reviews the applications and contacts applicants to progress with the enrollment process.
The Hustle Academy’s week-long bootcamp comprises live virtual sessions from Monday to Friday, running across different time zones. Participants must commit to the entire program as live sessions will not be recorded. To participate effectively, applicants need a stable internet connection, a laptop with a web camera and microphone.
