Binance, the world’s leading blockchain and cryptocurrency infrastructure provider, has announced the appointment of Jeff Li as its new Vice President of Product. With over 16 years of experience in both Web2 and Web3 product leadership and software engineering, Li will oversee the expansion and enhancement of Binance’s product suite, further solidifying the company’s position at the forefront of the blockchain and Web3 industry.
Li brings a wealth of experience from renowned tech companies such as TikTok, Instagram, Twitch, and Oracle. His most recent role as VP, Global Head of CeFi Product at a major crypto exchange equipped him with deep knowledge of the crypto industry, particularly in the realm of centralized finance (CeFi).
Welcoming Jeff Li to Binance, CEO Richard Teng said: “Jeff brings a wealth of experience in product development from some of the world’s most renowned tech companies. We are excited to have him drive product development and help us continue to bring industry-leading products to the global crypto community.”
In his new role, Li will oversee Binance’s global product and design teams, focusing on strategies to make crypto and Web3 more accessible to a wider audience. He will be instrumental in developing innovative products that simplify complex blockchain technology and empower users to take control of their financial future.
Reflecting on his professional trajectory, Jeff Li shared: “Throughout my career, my primary motivation has always been to create innovative products that both excite and benefit people. This passion made joining Binance a natural choice for me. I am deeply impressed by how Binance has been able to build an extensive blockchain ecosystem in seven short years while upholding a user-focused philosophy in all that it does.”
With global crypto adoption still below 10 percent, Jeff believes that there is still much to be done to achieve Binance’s vision of increasing the freedom of money globally. He is eager to drive industry growth, discover new use cases, and benefit more users worldwide as part of the Binance team.
“Blockchain, combined with emerging technologies like AI, has the potential to significantly improve financial access and transform our daily lives. As an industry leader, Binance is uniquely positioned to unlock this potential and demonstrate its benefits to users, added Jeff.
With Jeff Li at the helm of product development, Binance will continue to build industry-first products that are easily understandable and accessible for both new and experienced users. His extensive experience and innovative mindset will help make everyday applications of crypto and Web3 more intuitive, driving mass adoption and unlocking the full potential of blockchain technology. As Binance remains committed to its user-focused philosophy, Jeff’s leadership will be instrumental in creating products that not only excite but also benefit users worldwide, further solidifying Binance’s position as a leader in the crypto space.
