Crosscall, a company specialising in outdoor mobile technology is making moves to ensure its presence is felt in the South African mobile market.
Globally the brand has pulled no punches and has seen profits rise from €51.2 million (R812 million) to €71.6 million (R1.1 billion). This 40% rise in earnings within the space of a year proves Crosscall’s ability to disrupt the international telecommunications markets.
Cyril Vidal, Founder and President of Crosscall, says, “Our excellent sales performance confirms our commitment to offering unique products that are durable and reliable. New continents are growth and profit drivers for Crosscall. We have created a segment that is proving to be increasingly dynamic because it corresponds with consumer and business design usage.”
Julien Fouriot, Sales Director for Africa, mirrors this sentiment, “Crosscall has taken steps to ensure its success in each market they enter. Aside from above-board products that are rigorously tested before hitting the shelves, Crosscall focuses on the B2B market actively seeking out organisations that need tougher cell phones. Some of these industries include farming, security, mining and civil engineering to name but a few.”
South Africa, being the second-largest market in Africa, provides Crosscall with an excellent launch platform because of the Independent Communications Authority of South Africa (ICASA) which regulates the market. We also have stable mobile telecommunications operators. South Africa’s mature mobile market is driven by technology with increasing 4G and IoT capabilities.
This provides a steady market for Crosscall to enable its business development goals in Africa, which also include Tunisia at the moment.
Aside from a wide variety of accessories, Crosscall mobile devices locally available are:
- SHARK – X3 – perfect for any water-sports enthusiast, this device is not only waterproof it also floats
- TREKKER – M1 CORE – this device can be considered nature proof and is ideal for any outdoor enthusiast who still needs the functionality of a mobile phone. It boasts a wide angle and action camera
- ACTION – X3 – suited to an outdoor lifestyle, this device features a longer battery life and can be recharged and transfer data all at the same time because of the magnetic X-LINK technology
- CORE – X3 – is our fully waterproof device that’s exceptionally tough, it makes the Crosscall performance and reliability accessible to everyone. The X-Link connector multiplies its capabilities and connects you to all the accessories.
- TREKKER – X4 – Crosscall’s flagship device is suitable for the extreme outdoor enthusiast. The device features a unique action camera that allows you to share quality footage live to all your preferred online multimedia platforms
Fouriot concludes, “South Africa is a well-known destination for outdoor and sporting enthusiasts from the Cape Argus to the Comrades Marathon. It also is a country full of B2B businesses that need robust devices. Crosscall wants to provide mobiles that fit seamlessly into both the professional and outdoor enthusiast’s lifestyle.
