Designing websites that augment site conversions
Websites should be designed in a manner that is consistent with visitors’ needs. As businesses are purely at the mercies of the customer’s whims, this thought in mind regarding the consistency with customers’ needs bodes well for any business. A good understanding of the behavior of customers regarding their products and other research can help the web designers in designing websites that can garner much conversions resulting in the desired traffic that every business owner awaits with a bated breath.
Here are a few tips that help businesses in designing websites around their customer’s needs:
1. Layout
Make ample provisions of space for various tabs that lead the visitors to definitive and discrete labels about the information that is embedded in it. Let the visitors’ eye flow from your main message to supporting attributes such as
1. Testimonials from preferably prominent persons in the business fraternity that the owners are a part of, or people from other diverse walks of life endorsing the quality in business adhering to ethical standards; philanthropic endeavours that the company has undertaken effecting a change in the needy and less privileged people’s lives; and other achievements such as grooming the new recruits and inducting them into the mainstream, thus creating a rich talent pool of professionals.
2. Links to blog posts and reputed forums that get the mentions of their websites or products and other information relating to achievements in the businesses and other updates that are worth notifying. Forums should assist the user in making an informed decision regarding the purchase of their product via a set of comparison charts that display their rivals’ products, features and a complete list of specifications that help him gauge the possibility of purchasing the product.
3. A brief introduction to the company and other snippets and articles of top dailies that it has made its way into; interviews with its top brass by various sections of the media- be it televised or in print.
4. A collage of pictures displaying their founders and other people who have crafted their wondrous journey to success, making it worthwhile.
The website should also be provided with a site map listing the various resources and information that has been loaded in the specific tabs. This site map should serve as a cartographic depiction of the current position of the visitor on the site and the other mazes he has to enter in order to traverse the path to the resources or information desired by him. This makes the site navigation friendly and information easily accessible to the visitor.
2. Colours
The colours of the website should be consistent with the logo the business endorses. Nonetheless, avoid the use of dark and gaudy colours, even though your logo sports it. Use light backgrounds as only letters in bold are readable with a dark colour background such as a headline.
For small businesses, it is advised to arrive at a suitable decision that helps in resulting in conversions. Outsourcing PHP development ensures that the website built in an affordable manner by not giving away too much in terms of investment.
