Huawei has begun raining on Apple’s parade with a number of teasers for its Mate 20 Pro, and a particularly cheeky PR stunt.
On the same day that Apple launched their iPhone XS, XS Max and iPhone XR devices, Huawei’s PR team sent some UK journalists a fruit basket, with a note claiming ‘one bad Apple can spoil the whole bunch.’
The firm signed off the note with a the tag line “experience a higher intelligence” and pointed to the 16th October launch event in London.
Mark Kavanagh (Star Journalist) tweeted the below:
The cheeky @HuaweiMobileIE team are at the guerilla marketing again, sending in an @Apple event spoiler of a basket of fruit and this lolz reminder with news that their own Mate 20 Pro will be launched in London on October 16. #techwars pic.twitter.com/rVv4onij8t
— Mark Kavanagh (@djmarkkavanagh) September 12, 2018
The Official Twitter account of Huawei also posted three teasers for the P20. One stating “thank you for letting us be the real hero of the year” upon a silhouette of a smartphone, once again directing towards the event on the 16th of October.
Thank you for supporting us as innovators. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/pvQr7mlzd1
— Huawei Mobile (@HuaweiMobile) September 12, 2018
Huawei also hinted that the Mate 20 Pro will be available in a wide ranger of colours, however, at the same time apparently thanking Apple for ‘keeping things the same’. This was accompanied by the hashtag #HigherIntelligence.
Thank you for keeping things the same. See you in London. 16.10.18 #HigherIntelligence #HUAWEIMate20 pic.twitter.com/ZhZHj9Xg3s
— Huawei Mobile (@HuaweiMobile) September 12, 2018
Huawei has already overtaken Apple in terms of global smartphone sales with both brands trailing Samsung!
