Today, Opera will be unveiling their new brand identity. They’re introducing a new look and feel. But, it’s more than just a logo shift.
Opera has evolved a lot since they started our journey as a browser company 20 years ago. Today, they serve over a billion internet users every month, between the 350 million people around the world experiencing the internet through their apps and services and the 1.1 billion people they reach through Opera Mediaworks.
[youtube id=”KvJJk5Z-iZE” width=”620″ height=”360″]
The cornerstone of Opera’s new brand identity is their redesigned logo. It still preserves the good ol’, familiar red “O”. But, just as their products are about more than technology, the new logo stands for more than the first letter of their company name.
They envision Opera’s new logo as a portal quickly connecting you with what you’re looking for on the web. The 3-dimensional “O” symbolizes a gateway that leads you to more: more content, more discoveries, more answers, more communication, more fun, more data savings, more of life – whatever you seek online, Opera helps you do more!
With the extended Opera family and their ever-expanding range of products and services, they feel they’ve grown beyond the bounds of a software company. Today, they see Opera more as an internet company providing great experiences online. To reflect this, they have dropped the “Software” from their logo.
Today, they’re revealing the new identity and updated icon for their flagship product. Opera Mini on the iOS platform. Their subsidiary mobile-advertising company Opera Mediaworks is also launching a fresh, new look.
Over the next few months, they’ll be rolling out the new brand across the Opera family, including their entire product portfolio. Opera for Android, Opera Mini for Android and Opera for computers are next in line for the change, within the next few release cycles. Soon afterwards, they’ll revamp the icons and logos for of their data-management app Opera Max, the Opera Coast browser for iOS and their other apps. Stay tuned!
