In a move that underscores the growing convergence of gaming and smart home entertainment, Samsung Electronics has announced a landmark partnership with Electronic Arts (EA) and Xbox to bring EA SPORTS FC™ 25 to the Samsung Gaming Hub. This collaboration allows South African gamers – and fans worldwide – to experience the thrill of top-tier football gaming directly on their Samsung TVs and monitors, no console required.
The integration of EA SPORTS FC™ 25 into Samsung Gaming Hub means that users with compatible Samsung TVs or monitors can now stream the game via Xbox Cloud Gaming (Beta). All that’s needed is a supported controller and an Xbox Game Pass Ultimate subscription, which includes EA Play. For new subscribers, Samsung is sweetening the deal with a two-month free trial of Xbox Game Pass Ultimate, redeemable through the Samsung Promotions app.
This is a significant step for cloud gaming in South Africa, where access to high-end gaming hardware can be a barrier. By eliminating the need for a console or gaming PC, Samsung is making premium gaming more accessible to a broader audience.
EA SPORTS FC™ 25 is the latest evolution in EA’s football franchise, offering a hyper-realistic experience with over 19,000 licensed players, 700+ teams, 120 stadiums, and 30 leagues from around the world. The game introduces new features like 5v5 Rush mode and FC IQ, a tactical system that gives players deeper control over club management and gameplay strategy.
Whether you’re managing your dream team or teaming up with friends for a quick match, the game delivers an immersive football experience that mirrors the intensity and excitement of the real sport.
Launched in 2022, Samsung Gaming Hub has quickly become a central platform for cloud gaming. It supports services like Xbox Cloud Gaming, NVIDIA GeForce NOW, and Amazon Luna, offering thousands of games without the need for downloads or dedicated hardware.
The 2025 lineup of Samsung TVs – including Neo QLED 8K, Neo QLED 4K, OLED, and The Frame – comes equipped with Samsung Vision AI, enhancing both picture and sound quality. These features make Samsung’s displays an ideal canvas for immersive gaming.
For South African tech enthusiasts and gamers, this partnership is more than just a new way to play – it’s a glimpse into the future of gaming. With cloud gaming gaining traction and internet infrastructure steadily improving, initiatives like this could redefine how games are accessed and enjoyed across the continent.
As Hun Lee, Executive Vice President of Samsung’s Visual Display Business, put it: “We are delighted to bring EA SPORTS FC™ 25 to Samsung TVs and monitors through cloud gaming on Samsung Gaming Hub… to immerse soccer fans around the world in the exciting game of soccer, whether they are playing the game or watching a match live on a Samsung TV.”
