Samsung has been named the 2025 MyBroadband TV Brand of the Year, a prestigious accolade that recognises the company’s continued leadership and innovation in the television industry.
Presented annually, the MyBroadband Award for TV Brand of the Year honours brands that consistently deliver outstanding products, cutting-edge technology, and exceptional user experiences to South African consumers. Samsung was chosen based on its strong brand reputation, industry-wide innovation, and deep commitment to the local market.
“We are honoured and proud to be recognised as South Africa’s leading TV brand,” said Mike van Lier, Vice President for Consumer Electronics at Samsung Electronics South Africa. “This award reflects our ongoing investment in breakthrough technologies and our dedication to offering our consumers the very best in home entertainment.”
Samsung has long set the standard for what televisions can achieve. The company’s pioneering work in quantum dot technology began in 2001 and led to the creation of the world’s first cadmium-free quantum dot material in 2014. This innovation laid the foundation for Samsung’s highly acclaimed SUHD and QLED TV ranges.
With more than 150 patents in quantum dot technology, Samsung continues to redefine picture quality and performance with each generation of products. Its current line-up, which includes the Neo QLED and OLED ranges, showcases the brand’s commitment to delivering superior brightness, colour precision, and refresh rates for all types of viewing needs.
As a leading brand in South Africa, Samsung continues to deliver TVs that resonate with local audiences, whether for sport, cinema, or gaming. A strong commitment to local customer service and support matches the company’s sustained investment in innovation and product excellence.
“At its core, our business is driven by the consumer. This is why we will continue to push the boundaries of what’s possible in home entertainment. We are particularly excited about the future, especially after this accolade and being named South Africa’s preferred TV brand,” added van Lier.
