Relying on SEO content marketing can increase a business’s reach. Yet 50% of small businesses haven’t tapped into it. While a significant proportion of small businesses don’t use SEO, you aren’t out of the woods yet.
As a small business owner, you still face competition from the other half of businesses that use SEO to attract and retain clients. There’s a need to find ways to stay on top of the stiff competition. And, what other better way is there than to look at the SEO marketing trends?
Dive in to find out the latest SEO strategies you need to keep up with.
- The Rise of Voice Search
Tech giants such as Google and Apple have refined their voice technology. The popularity of this technology over the years has surged. More people opt to use their voices in search queries instead of the traditional way of typing.
Optimize your keywords for voice searches. A good example is using phrases that prospects use in their everyday conversations. Prospects tend to abbreviate their searches when they type them.
- The Adoption of IndexNow by Search Engines
More and more search engines use the IndexNow protocol to identify and rank content on their sites. This protocol updates search engines when websites publish new content or delete existing ones. Search engines that use this protocol are faster and more energy-efficient.
To benefit from the new technology, download the API key and upload it to your root server. Then, submit your URLs to search engines using the technology.
- Multitask United Model (MUM): Crucial Among the SEO Marketing Trends
Players in the marketing industry are constantly looking to improve their SEO marketing metrics. Google has stepped in to make the process easier by introducing MUM.
MUM is a powerful natural language processing model. It’s capable of multitasking through various content to improve the quality of the search results.
MUM doesn’t emphasize keywords when ranking content. Instead, it analyzes how natural content is, based on the search query.
- Videos Cementing Their Importance in SEO’s Strategies
A lot of people prefer to watch videos over reading about a topic. This is especially true for the younger generations who are adept at using the current technology. Now is the time to start investing more in video content.
Don’t overlook the role of keywords when you are making videos for the marketing strategies. Using precise keywords that people use for searching videos will improve your ranking. Optimize your channel and video descriptions to make them user-friendly.
- The Growing Role of Data and Analytics
Analytics offer insights into what clients are looking for. The data from prospects and clients help design targeted ads, create effective marketing strategies, and check response errors.
Further, data and analytics preserve a business’s EAT credibility by identifying spam sites. There are plenty of tools that can help you capture and analyze the data for these purposes. Get the one that fits your needs.
- Stay Ahead of the Competition
It’s hard to compete with other businesses when using the same strategies. You need to differentiate yourself by learning the latest SEO marketing trends. This will help you implement strategies unfamiliar to the competitors but highly effective.
The above trends will give you a competitive advantage if you use them. Discover more articles by browsing through the website.
