LG has announced its newest OLED and Super UHD TVs under its ThinQ artificial intelligence (AI) supporting brand. The new LG TV models will come with Google Assistant integration alongside its proprietary Electronic Program Guide (EPG) to deliver information in real time and allow users to utilise verbal commands. The next-generation LG OLED TVs is set to feature an Alpha 9 image processor that will enhance the watching experience. All major new LG OLED and Super UHD TV models will be showcased at CES (Consumer Electronics Show) in Las Vegas next week.
Taking full advantage of Natural Language Processing (NLP) as well as LG’s own deep learning technology, known as DeepThinQ, the new smart TVs will enable intelligent voice-activated control and connectivity. These new LG TVs based on ThinQ AI branding will also allow users to send instructions such as “search for the soundtrack of this movie” or “turn off the TV when this program is over” even without repeating the name of the program or entering any specific time. The Google Assistant integration will additionally enable controlling of smart home devices with voice commands.
Also, LG is currently in the process of deploying its all-new Alpha 9 image processor in its 2018 OLED TVs which is set to support high frame rate (HFR) at a rate of 120 frames per second and comes with an improved colour correction algorithm which expands the reference colour coordinates by seven-fold than before. This helps tremendously in order to deliver more natural colours that were available on the previous LG TVs.
If we take a closer look at all of the 2018 models, we see that the 2018 LG Super UHD TVs will combine the LG’s Nano Cell, Full-Array Local Dimming (FALD) backlighting, and the Alpha 7 processor to produce deeper blacks and enhanced colours as well as nuanced shadow details.
LG will also be adding its 4K Cinema HDR feature to the new OLED and Super UHD TVs alongside bringing support for Advanced HDR.
These tweaks may seem small but they will make the viewing experience superior and make the models compatible with Dolby Vision, HDR10, and HLG. Furthermore, this new range is claimed to use a proprietary algorithm and Enhanced Dynamic Tone mapping to process HDR images dynamically frame by frame.
