With the ever growing world of technologies, Apple Music Services will be offering their users a three month free trial usage of the services but the word “free” got extended just too far because Apple Music reckoned that during these three months their artists wouldn’t get paid.
This didn’t work for Taylor Swift, she took to Tumblr to share her views with her fans and hopefully get a message across to Apple Music. This is what Taylor Swift had to say:
To Apple, Love Taylor
I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.
This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field…but will not get paid for a quarter of a year’s worth of plays on his or her songs.
These are not the complaints of a spoiled, petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are afraid to speak up publicly because we admire and respect Apple so much. We simply do not respect this particular call.
I realize that Apple is working towards a goal of paid streaming. I think that is beautiful progress. We know how astronomically successful Apple has been and we know that this incredible company has the money to pay artists, writers and producers for the 3 month trial period… even if it is free for the fans trying it out.
Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done. I hope that soon I can join them in the progression towards a streaming model that seems fair to those who create this music. I think this could be the platform that gets it right.
But I say to Apple with all due respect, it’s not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this. We don’t ask you for free iPhones. Please don’t ask us to provide you with our music for no compensation.
Within minutes of this posted on her Tumblr account, Swift Fans voiced their opinions and actually backed Taylor. It wasn’t long before Apple Music’s Senior VP, Eddy Cue took to the stand and said that the company has changed their mind and they will be paying their artists during the three month user free trial.
Many commended Taylor for taking the stand and voicing her opinion.
Taylor tweeted: “I am elated and relieved. Thank you for your words and support today. They listened to us.”
One of Taylor’s fan – @ShyVioletSteph said: “I love you, the world is so lucky to have you. Thank you for all that you do.”
Eddy Cue stated that Apple was watching for a response to the policy before Taylor Swift could post on Tumblr and he told the Associated Press “solidified that we needed to make a change”.
So Apple Music artists will be getting paid during the 3 months free user trial and Swift Fans can sigh in a sign of relief as her new album 1989 will be released on Apple’s Music Streaming Services as planned.
More good news for South Africans, Apple’s Music Streaming Service, Apple Music together with its Beats 1 radio station and iOS 8.4 will be launched on Tuesday, 30 June 2015.