Samsung is reportedly working on artificial intelligence (AI) chips that are expected to be a part of the upcoming Galaxy S9 and Galaxy S9+ models. The AI chips by Samsung are claimed to deliver compelling results to take on AI chips developed by Apple and Huawei.

Samsung is planning to showcase various capabilities of their new AI chips through the Galaxy S9 and Galaxy S9+ flagship models that will be unveiled at MWC 2018 in Barcelona on 25 February. Even though this has already been implemented by Apple and Huawei, Samsung plans to bring better chips in the second half of the year.

The new AI chip-equipped Samsung Galaxy S9 and Galaxy S9+ could come with a Qualcomm Snapdragon 845 SoC in the US and an Exynos 9810 SoC in various international markets.

Apple developed the AI-supported A11 Bionic chip for the iPhone X last year to enable features such as Animoji. Meanwhile, Huawei also joined the AI party in September last year with its HiSilicon Kirin 970 chip that is enabling advanced experiences on the Mate 10 Pro. The SoC has an NPU that supports features such as image-recognising Bokeh effect. Huawei calls its AI implementation as MobileAI.