You may be familiar with some of the benefits cloud-based IT infrastructure offers businesses. As your company grows, so too will your infrastructure needs.

Trying to anticipate your needs beforehand is difficult; you’re likely to end up spending too much money on infrastructure technology that you won’t need for a long time. On the other hand, if you don’t have the infrastructure in place to respond to rapid organizational growth, you could end up scrambling to upgrade your facilities.

The cloud allows businesses to respond efficiently to their own growth. That’s one of the main reasons you should enlist a cloud services provider to handle your data storage needs, instead of relying on your in-house IT department.

The Cloud is More Than a Storage Facility

There is another reason to go the route of cloud storage, one which directly relates to your company’s ability to maintain client trust: the cloud has become the ideal storage option from a security perspective.

Recent cyberattacks, like the Sony and Democratic National Committee hacks, illustrate the fact that emails are particularly vulnerable to hackers. If your company were to be the victim of an email hack, it could have a permanent impact on client trust.

Considering it costs you time and energy to collect customer emails, verify email addresses, and structure a cohesive email marketing campaign, you can’t afford to have their information become vulnerable. Thus, it’s essential that you store emails and data as securely as possible. The cloud allows you to do so.

Security is Intrinsic to the Cloud

Today’s cloud architecture developers adhere to certain basic industry practices. One of them involves making sure that security protocols are built into the cloud design from the start. Too often, IT teams don’t detect threats until after an attack. Instead of truly preventing hacks, they’re responding to them after some amount of damage has already been done.

Cloud architecture is designed to identify threats before an attack occurs. That said, preventing hacks requires constant vigilance. Odds are good your in-house IT team doesn’t have the bandwidth to assess and monitor threats nonstop. You need a third-party cloud provider to remain on guard.

The truth is, as more organizations come to embrace the cloud, the demand for cloud services has increased. That means cloud services providers have been able to attract some of the best IT professionals, particularly those specializing in security. These talented experts work directly with the other developers on the team, making sure that every element that can be enhanced for security is enhanced for security.

On top of that, by relying on the cloud, you can let your IT team focus on optimizing the services you provide your clients. With a third-party keeping your data and emails safe, you’ll be able to use your resources more wisely.