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Is the iPhone 14 Series really worth its South African price tag?

The iPhone 14, iPhone 14 Pro and iPhone 14 Pro Max are officially available on Pre-Order in South Africa. While the release has been an eagerly awaited one with some pretty nifty additions particularly to the ‘Pro’ devices such as the inclusion of the Dynamic Island, the costing factor in South Africa has raised a lot of eyebrows when pre-orders opened on 16th September 2022. Let’s take a deeper look…

We’re not going to beat around the bush here, the starting price of the iPhone 14 in the US begins at $799 which is equivalent to R14074,15 (1 Dollar = R17,61 at the time of this article). The pricing in South Africa for the iPhone 14 begins at R20599. A difference of R6524,85.

iPhone 14 Pro and iPhone 14 Pro Max

The starting price of the iPhone 14 Pro in the US begins at $999 which is equivalent to R17597,10 (1 Dollar = R17,61 at the time of this article). The pricing in South Africa for the iPhone 14 Pro begins at R25699. A difference of R8101,90.

The starting price of the iPhone 14 Pro Max in the US begins at $1099 which is equivalent to R19358,57 (1 Dollar = R17,61 at the time of this article). The pricing in South Africa for the iPhone 14 Pro Max begins at R28399. A difference of R9040,43.

Yes, we’re not factoring any import and tax costs in the South African pricing but an approximate 38% price difference for these devices really makes you think again…

On a side note…

We’ve decided to compare the pricing of the latest MacBook Air. The starting price of the MacBook Air (M2 Chip) in the US begins at $1199 which is equivalent to R21120,04 (1 Dollar = R17,61 at the time of this article). The pricing in South Africa for the MacBook Air (M2 Chip) begins at R23 999. A difference of R2878,96.

Now, here again lets forget any import and tax costs with the South African pricing. The price difference here is just 12%!

So all in all, without any external costs involved, we can gather that there is an approximate 38% price increase in South Africa on the iPhone 14 series compared to the US while there is just an approximate 12% price increase in South Africa on the new MacBook Air (M2 Chip) compared to the US.

Of course the demand for the iPhone devices are much greater than the MacBook Air in South Africa, however does the difference in demand really justify the escalated mark-up margins?… Seems like a quick way of taking advantage of the South African consumer market.

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