It’s official, Defy SA, have been announced as winners of the prestigious Ask Afrika Kasi Star Township Brands Awards in the Stoves, Ovens, and Hobs category. Winning at the Kasi Awards for a South African company is a sought-after accolade, as brands that win these awards have been shown to be used most loyally, by South Africa’s township consumers, irrespective of background or living standard.
The announcement, published in the Daily Sun on 16 May, is proof that Defy speaks to the needs of South Africa’s consumers and is a brand fully endorsed and supported by the public.
“This is an enormous honour for us at Defy. We are a proudly South African company and to know that we have the loyalty of South African consumers everywhere is a humbling experience for us. Thank you South Africa for believing in a brand which is for our people” said Cherisse Erwee, head of Marketing at Defy SA.
According to KASI Star Brands who host the awards, brands that win awards do more than satisfy needs and wants, “they become symbols and contribute to the way township consumers define their status and their personalities. These brands often become symbols within townships.”