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Friday, March 29, 2024

KFC: We thought we should “Just Do It”

After 64 long and beautiful years, they decided to pause the use of their iconic slogan in 2020. Why? Well, due to the pandemic, Finger Lickin’ Good probably become the most inappropriate slogan in the world.

So, as they await the epic return of their iconic slogan, here in South Africa, they decided to spread their wings and try on a few others for size. But they want to make one thing clear: while their decision to ‘try on’ these slogans may come as a surprise; they’re just having a little fun and have nothing but respect for the brands featured. After all, would they be using their slogans if they didn’t like them?

What’s more, they’ll only be using the slogans for 48 hours. After all, nothing can really replace theirs – a slogan they simply can’t wait to bring it back, just when the time is right.

Says Suhayl Limbada, Marketing Director at KFC South Africa: “Pausing the use of our beloved slogan in South Africa was not easy – especially ahead of our 50th birthday celebrations this year as it’s such an iconic part of our brand.  But it was the right thing to do. We can’t wait to be reunited with our slogan but in the meantime, we hope the teams at Red Bull, Coca-Cola, Simba, MTN, Engen, Vodacom and OUTsurance to name a few, don’t mind if we try on their slogans for the next 48 hours – we promise we’ll give them back!”

From the moment the pandemic began, ensuring KFC restaurants were able to operate responsibly has been our number one priority – taking into account specific conditions in countries around the world and making decisions accordingly. The same goes for the continued decision to pause the use of ‘It’s Finger Lickin’ Good in South Africa.

They know it won’t be forever, and it’s going to make an almighty comeback one day, hold tight.

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