The Apple iPhone XR became the top-selling smartphone model globally in the third quarter of 2019, capturing 3 percent market share, according to Counterpoint Research. Furthermore, Counterpoint’s “Market Pulse” indicates that apart from the launch quarter in September 2018, iPhone XR has been the top-selling model globally in every quarter since Q4 2018! The iPhone XR alone contributed to over one-quarter of the total Apple sales during the quarter, making it the best-selling model for Apple across all regions.
Sales would’ve also increased for the iPhone XR after Apple adjusted the price of it in several markets across the world, which assisted in demand being kept strong during the quarter.
The iPhone 11 also made its debut in the top 10 within the launch quarter. Meanwhile, Samsung had three devices feature in the top 10, all from the A series. Oppo also had three devices as its A series continued to do well in China and other regions. A9, A5s, and A5 became the top models in the slim portfolio of Oppo.
The volume contribution in total sell-through for the top 10 models combined, increased by 9 percent YoY to capture 17 percent of the total sales compared to 15 percent in Q3 2018. However, the combined wholesale revenue of the top 10 models declined 30 percent YoY. The overall global handset profits declined 11 percent YoY during Q3 2019.
