At the forefront of digital innovation, vida e caffè broke new ground in the coffee industry when they launched their mobile loyalty app in 2015. Following this trajectory and building on their customer-centric loyalty programme, the brand has launched a new app with an enhanced m-commerce experience offering more rewards to its customers. With a simple and responsive interface, the new app offers much more than your average loyalty programme.
“As a brand we are always looking for ways to strengthen our digital relationships, which form a key pillar of our growth plan and strategy. Being customer driven, we have analysed global and local trends and in response, are excited to launch the world class enhancements that will support the way we interact with and reward our loyal customers”, says Darren Levy, vida e caffè CEO.
The latest addition to the app is the order ahead function which allows you to save time and beat the queue. Simply select your nearest store, browse the list of beverages and retail items such as coffee capsules, coffee beans and cold brew caffè, and make your selection. All beverages can be customised by size, coffee blend and milk offering where applicable. Next you need to select your pre-set time for collection. Lastly you have the option to pay with a linked credit card or accumulated loyalty. This efficient process is finally completed when you pop into the store and collect your order which will be ready and waiting for you. This convenient offering will be available at selected stores nationwide.
When customers use the in-app payment options or pay with cash / card while scanning the app they are entitled to 5% loyality cash back on any food and beverage, or retail purchases. To make the deal even sweeter, or should we say greener, customers bringing in a reusable vida e caffè coffee cup are entitled to a R2 discount off their caffè.
In an effort to ensure a speedy process when securing your caffeine fix, the new app offers different methods of payment – via a secure linked credit card, accumulated loyalty balance or you have the opportunity to just earn loyalty on cash or card purchases made in-store.
Whoever said that there is no such thing as a free lunch clearly hasn’t experienced this app! Surprise a loved one by sending them a voucher or use loyality to tip your favourite vida store team. Both options can be done using accumulated loyalty or via the in-app linked credit card payment option.
In addition to exclusive access such as member-only offers, vouchers and early menu previews, the in-store experience is elevated with the addition of a store locator and localised store promotions.
Don’t miss out on the exciting launch offer – the first 10 000 downloads will each receive a free Solo caffè. T&C’s apply.
The app is free to download and register from the Google Play Store, Huawei App Gallery and Apple App Store.