Cooper Hesketh is excited to announce a dynamic new partnership with Supertech Group, marking the official launch of the next phase of Hesketh Estate. This collaboration merges the rich history of premium automotive with the promise of contemporary residential living, offering homebuyers an exceptional opportunity to connect with Pietermaritzburg’s past while embracing its future. The official launch event is set to take place on Saturday, 16th August 2025, as the next chapter in the development of one of the city’s most sought-after communities unfolds.
A Legacy of Racing, A Future of Living
The partnership commemorates the storied history of the nearby Roy Hesketh Race Track, once home to racing legends, including the iconic vintage MINI Coopers. Inspired by this legacy, the Hesketh development team, who share a passion for classic vehicles, has woven this history into the fabric of the estate. Many of the residential phases at Hesketh Estate have been named after high-performance cars, with past phases such as Mustang (offering family duplexes) and Galaxie (featuring freestanding homes), now followed by the introduction of Cooper, which offers stylish 2-bedroom apartments.
“We’re incredibly excited to partner with MINI Cooper Pinetown and Supertech Group, as both share our passion for high-performance vehicles and a deep appreciation for the legacy of the Roy Hesketh Race Track,” said Leon van Rooyen, a member of the Cooper Hesketh development team. “MINI Cooper has played a pivotal role in the track’s history, making this collaboration the perfect way to honour that connection while offering homebuyers a chance to be part of a vibrant, growing community.”
A Unique Blend of History and Modern Living
Hesketh Estate, located on the historic grounds of the Roy Hesketh Race Track, offers residents a unique blend of modern living and historical significance. The new phase of development continues Cooper Hesketh’s commitment to delivering high-quality homes, with a focus on style, comfort, and security. Situated in one of Pietermaritzburg’s most desirable suburbs, the estate offers an ideal location for those seeking convenience, quality, and a strong sense of community. Each unit in the new phase is thoughtfully designed for modern living, featuring spacious, open-plan layouts, private outdoor spaces, and energy-efficient elements. Residents will also enjoy access to a range of communal amenities, including a clubhouse, swimming pool, landscaped green spaces, and 24/7 security.
Ubaid Tayob, Managing Director of the Supertech Group, expressed enthusiasm about the partnership saying, “We’re thrilled to be part of such a unique collaboration with Cooper Hesketh. MINI has always had a special place in motorsport history, and this partnership perfectly blends our passion for premium automotive experiences with the rich legacy of the Roy Hesketh Race Track. It’s not often that we get to celebrate both the thrill of driving and modern living in the same space. This campaign offers a truly memorable experience for our customers, and we’re proud to be part of this exciting venture.”
A Thrilling Launch Day Experience
To celebrate the launch of the next phase at Hesketh Estate, Cooper Hesketh is offering a once-in-a-lifetime opportunity for homebuyers. On August 16, 2025, those purchasing a unit will be entered into a draw to drive one of two MINI Cooper C’s for a year. This exciting incentive combines the thrill of motorsport with the joys of modern living in a secure, stylish home.
Additionally, a range of MINI Cooper vehicles will be on display at the estate on launch day, with the public invited to test drive these iconic cars and experience the excitement of high-performance driving firsthand. The new MINI range also consists electric vehicles supporting sustainability, and the option to “go green”, is something the development is also proud to incorporate at a later stage. “This collaboration provides buyers with a truly unique experience,” said van Rooyen. “Not only will they secure a place in a thriving community, but they’ll also be able to celebrate their passion for motorsports and racing with us. It’s an exciting chance to invest in property and ‘Rev & Reside’ so to speak.”
As Pietermaritzburg continues to grow, Hesketh Estate is strategically positioned to meet the increasing demand for quality residential properties. With the city’s expanding infrastructure and rising population, this development presents an exciting opportunity for homebuyers and investors to be part of a thriving urban community.
Prospective buyers are encouraged to book a site tour to explore this exceptional opportunity and learn more about the next phase of Hesketh Estate. For more information or to reserve your spot at the launch event, please visit www.cooperhesketh.co.za or contact info@cooperhesketh.co.za
