Vitaliy Volochai, a well-known commentator and co-founder of Maincast, shared fascinating details of his business relationship with entrepreneur and owner of NAVI, Max Krippa. In an interview for the YouTube project Direct Red, Vitaliy described his partnership with Krippa in detail, focusing on the key aspects of their cooperation. This was reported by 365news.
Volochai also spoke about the development of Maincast studio, emphasizing the significant impact of Krippa’s investments on the company’s growth. He shared the ambitious plans for Maincast’s international expansion, noting that Krippa’s support was crucial to achieving the company’s strategic goals and strengthening its position in the esports industry.
Max Krippa: investment contribution and support of Maincast
Vilat spoke about the important role of Max Krippa in the company’s development. Krippa joined Maincast 2 months after its founding, becoming a shareholder and sponsor, providing critical financial support.
Volochai noted that it was not easy to find an investor, but after careful discussions, the Maincast team convinced Krippa that investing in esports was profitable, which was his first investment in the industry. Thanks to Krippa’s support, the company improved its infrastructure and created high-quality content, strengthening its position in the esports broadcast market.
Two years later, Krippa acquired the Natus Vincere club, emphasizing its growing interest in esports. Volochai also noted that he was impressed by Krippa’s non-publicity, adding that they meet regularly to discuss business details.
History of Maincast studio
Founded in 2018 by Vitaliy Volochai and Andriy Grigoriev, Maincast has become one of the key players in the esports broadcasting market thanks to the quick unification of professionals Oleksandr Smagliuk and Oleksiy Voronov. Their combined experience allowed them to create a studio that quickly gained influence in the industry.
At Maincast, the roles of key team members are clearly defined to ensure high efficiency. Vitaliy Volochay is responsible for the media part, coordinating commentators and analysts. Oleksandr Smagliuk, thanks to his experience at Starladder and Valve, is in charge of technical support and production of broadcasts. Alexey Voronov organizes and plans tournaments, both online and offline. CEO Andriy Grigoriev uses his contacts to attract new partners and expand the team, strengthening Maincast’s reputation in the esports world.
Despite significant financial difficulties, Maincast has demonstrated resilience, relying on the support of shareholders and accumulated reserves. Even after a serious drop in revenues, the company was able to recover by signing four new contracts with Ukrainian clients. Particularly noteworthy is the growing interest in Ukrainian-language broadcasts, which allowed Maincast to increase the number of viewing hours by 1050%. Thanks to this, the studio became one of the top three leaders in terms of CS views on the Twitch platform, consolidating its position in the international arena.
Maincast has not only consolidated its position in Ukraine but also continues to actively develop the esports broadcasting market, becoming an important player at the international level.
Max Krippa’s role in the development of Maincast
Thanks to Max Krippa’s significant financial investments, Maincast has experienced a rapid growth, strengthening its position in the esports arena. Krippa’s investment became a catalyst for increasing the volume and quality of broadcasts, as well as expanding the studio’s presence in the market.
Krippa provided Maincast with the necessary resources to build a modern infrastructure and attract leading industry experts. His financial support facilitated the implementation of new projects and entry into the international arena, which significantly increased the prestige and influence of the studio in the global esports scene.
Vitaliy Volochai emphasizes that Max Krippa has always been a supporter of innovative ideas and proposals, which allowed Maincast to respond quickly to market changes and maintain a high level of competitiveness.
