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Olympic Champions Wayde Van Niekerk and Shaunae Miller-Uibo debut world’s first Parley Running Spike at the IAAF World Championships

adidas unveiled the first high-performance 3D knitted sprint spike, created with plastic taken from beaches and coastal communities before reaching the oceans, the adidas Prime SP Parley. The silhouette focuses both on the needs of sprinters, by incorporating a Primeknit upper for support and a laser welded frame for reduced weight, and the needs of the world, […]

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2nd August, London: Wayde Van Niekerk, South African world-record holder and Olympic gold-medallist sprinter, officially opens the adidas Fast Zone ahead of the IAAF World Championships

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Adidas’ Fastest Athletes Arrive In London Ahead Of The IAAF World Championships

Five years after the Olympics Games in London, adidas return to the UK capital to celebrate athletics and support their professional athletes from around the world including current 400m world-record holder Wayde Van Niekerk, Olympic gold-medallist sprinters Shaunae Miller from the Bahamas, Tori Bowie from the US, Yohan Blake from Jamaica and as well as Kenyan long-distance runner, Daniel Wanjiru, sprinter Akani Simbine and hurdlers Kendra Harrison and Sally […]

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BBM Messenger and Planet Sport Publishing Launch Football365 to Football Fans Worldwide

Creative Media Works, operating as BBM, has launched Football365 inside Discover in partnership with Planet Sport Publishing, a global, independent publisher of quality sports news and information. Football365, now available in the BBM Discover menu, serves up the latest information covering all the leagues, teams, and goals worldwide. Football fans can now access and share […]

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Nitro Circus Moto Mayhem - Budapest 2015

Global Sports Phenomenon NITRO CIRCUS LIVE Returns To South Africa in 2017

Nitro Circus Live will return to South Africa this summer, with the high-adrenaline tour kicking off in Cape Town on Saturday, 21 October. The global action sports phenomenon will bring an all-new show with them, filled with unbelievable world firsts, spectacular tricks and mind-blowing stunts. Adding even more to the excitement, action sports icon Travis […]

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Pre-Registration Opens For Official FIFA Mobile Football Game Through Google Play

It’s almost that time of the year again! The annual editions in Electronic Arts’ FIFA franchise are awaited impatiently by Football lovers around the world and it seems like the company has listed its mobile game FIFA Mobile Soccer on Google Play ahead of FIFA 17’s global launch on consoles and PC later this month, though […]

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Nike Presents: The ‘Unlimited You’ Film

The new Nike film “Unlimited You” hails every day and champion athletes who regularly push their limits. By definition, “unlimited” means: being or seeming to be without limits. Its synonyms include: boundless, indefinite, unfathomable, infinite… At Nike “unlimited” also means endless possibility, when it comes to its athletes and when it comes to its designs. […]

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