Webfluential has been busy since they came out of beta in August 2014. They’ve educated marketers that influencer marketing is not a trend – it’s a reality. Since then, they’ve paid out over $250,000 to influencers worldwide.
Their focus is to continue to work closely with you, their registered influencers, to ensure they’re growing the industry together – and adding value to brand campaigns across the globe.
They’re excited to share three elements that are new to their business that will expose you to more influencer campaigns.
Webfluential reports: Adding reporting to their platform gives brands the measurable metrics they need to confirm the valuable investment marketers make by spending on influencer marketing campaigns. For every campaign you’re involved in, they’ll share the report with you so that you can learn about your audience engagement.
Have a look at this report on the Awethu Entrepreneurial Drive.
A dedicated influencer manager: They understand that some influencers need help monetising their audience, assisting with technical elements and understanding how to optimize their profiles. They’ve hired a dedicated influencer manager to the team to act as a support resource to Webfluential registered bloggers.
You can direct any queries you have to Tasneem Mia via the “Message Support” link inside your Webfluential account.
A growing sales team: Think of their sales team as your agents. They work on your behalf with the top media sales houses and PR agencies to pitch influencer campaigns and tailor audience approaches.
For the sales team to make the most of your influencer account, there are some simple tasks for you to implement, namely:
- Make sure all 5 of your channels are linked, most especially your blog
- Google Analytics are a pre-requisite to be included in a content campaign on your blog – get those set up
Ensure you have prices per post on your social channels, or the search engine won’t surface your profile.
Recent clients include Barclays, Unilever, 1Life insurance, Lotto Star, Vodacom, Canon and BMW.
You can sign in to your Webfluential account here
