As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken® has unveiled the latest installment of its ‘Road to the Final’ campaign with the launch of a new ad campaign. The ad demonstrates how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself.
Throughout the ‘Road to the Final’ campaign, Heineken® is encouraging fans to engage with the brand through a series of unique activities from on-pack to in-bar and social media challenges, offering once-in-a-lifetime prizes.
As the ‘Road to The Final’ campaign reaches its climax, Heineken® will be rewarding fans for displaying inspiring and imaginative behaviour by offering tickets to the UEFA Champions League Final in Wembley and this year’s Star Final VIP viewing event, in Ibiza. More than 250 lucky fans from around the world will have the chance to experience the combination of football and music in the world’s party and nightlife capital.
The brand’s Facebook fans can play a pinball game inspired by elements of the advert. Players can compete against each other – and Heineken® ambassadors including four times UEFA Champions League winner Clarence Seedorf – to earn bragging rights. For the Semi-Finals, eager fans will have the chance to engage with Seedorf through Twitter – with the most resourceful receiving prizes for their imaginative responses to the challenges set for them.
The Heineken® brand, that bears the founder’s family name – Heineken – is available in almost every country across the globe and is the world’s most valuable international premium beer brand.
The core focus of Heineken’s activation of the sponsorship is to bring fans in Europe and abroad high quality UEFA Champions League experiences. The UEFA Champions League is the most prestigious club platform for international football stars and their clubs. With over 150 million TV viewers watching live coverage of the UEFA Champions League in 220 countries and territories every match week, this premier-sporting event has become global and fits perfectly with the Heineken brand, which is enjoyed in almost every country in the world.
Sponsored Post
