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Wed, Sep 28, 2022

And the winner of the award for the most inappropriate slogan for 2020 goes to… KFC

Think we can all agree, this year has been like no other and, right now, their It’s Finger Lickin’ Good slogan doesn’t feel quite right. So, for that reason, they’ll be pressing pause on using it in their advertising, for a little while.

“We find ourselves in a unique situation—having an iconic slogan that doesn’t quite fit in the current environment. While we are pausing the use of It’s Finger Lickin’ Good, rest assured the food craved by so many people around the world isn’t changing one bit.” said Catherine Tan-Gillespie, global chief marketing officer at KFC.

“For close to 50 years, the people of Mzansi have come to know the words – ‘It’s Finger Lickin Good’.  But today we face a very different world – one where we have had to reinvent ourselves as a brand to mirror this. In the midst of this though, Mzansi’s most loved fried chicken is not going anywhere. In fact, we plan to have some fun with this change in branding where consumers can be sure to see some interesting things from their favourite fried chicken brand over the coming weeks!” says Suhayl Limbada, Marketing Director at KFC South Africa.

In all seriousness though, whilst they’re taking a moment to have a little fun, rest assured they’re still going to be providing Finger Lickin’ Good chicken and a responsible experience for their amazing team members and guests around the world.

And for all those fans, don’t worry – the slogan will be back. Just when the time is right.

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