Boost with Facebook workshops help entrepreneurs in South Africa to unlock digital growth opportunities


Facebook is partnering with Digify Africa to launch the Boost with Facebook training programme, with the aim of training close to 3,000 small South African businesses in vital digital tools and technologies. This builds on the training’s Facebook delivered from 2017, training more than 3,000 small businesses in South Africa.

Boost with Facebook (formerly known as Boost Your Business) is an opportunity for learning and skills development for entrepreneurs, including small businesses, jobseekers, and other community leaders, allowing them to find the resources and training they need to thrive in the digital economy. It also lives as an interactive, audience-curated website that houses and organizes the many services, resources, and training’s available to small businesses, job seekers, and community leaders across Facebook’s family of apps and services. 

Available as half-day workshops with are free and open to everyone, the training sessions will help participants develop powerful tool to help grow their businesses.

“Small and medium-sized businesses are the catalysts of growth and job creation in South Africa.  With more than 1.6 billion people connected to small or medium business on Facebook, Boost with Facebook aims to enable local businesses to use Facebook, WhatsApp Business and Instagram to unlock new business opportunities and conquer new markets.” – Emilar Gandhi, Public Policy Lead at Facebook, SADC region

During 2018, Facebook brought digital training workshops to small business owners in more than 15 towns and cities in seven South African provinces. For 2019, training sessions are scheduled in Ekurhuleni, Tsakane, Johannesburg Central, Soweto, Mthatha, Sedibeng, Mbombela and Cape Town.

“Digify Africa is excited to continue working with Facebook to reach more entrepreneurs. Having seen how powerful Facebook, Instagram and WhatsApp have been for the businesses we have trained, we are invigorated to reach more businesses and equip them with the hands-on digital skills they need to take their businesses to the next level.” –  Qhakaza Mthembu, Chief Operating Officer at Digify Africa. 

Also available to users in South Africa is ‘Boost with Facebook’ website, developed to help businesses, job-seekers, developers and community leaders find the local and online training they need to develop their businesses and networks. This includes resources for:

  • Business Owners: Free resources and practical tools to help sharpen your skills, grow your business, or expand your network – covering everything from using ads to attract more customers on your Instagram and Facebook pages, through to finding local training sessions.
  • Job Seekers: Free training focused on helping you to learn digital skills, find a job in today’s economy and accelerate your career.
  • Community Leaders: Networking and mentorship (available across selected countries) to help support your cause – you can use Facebook’s tools to widen your community, find resources to connect with others and create new Community networks, or join leadership circles that inspire you.
  • Developers & Start-ups: Providing global learning programmes and the opportunity to connect with other developers, including offering state-of-the-art tools and access to research projects as well as resources to accelerate your start-up.

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