Change is choice – How the Serif TV evolves with your décor choices

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Samsung’s range of Lifestyle TV’s have introduced design and form factors that reflect the changing interests and tastes of consumers. A shining example of this is The Serif TV, which has new and dynamic ways to enhance our homes, as its both stylish in design and stunning in QLED picture quality.

Co-created with French furniture designers Ronan & Erwan Bouroullec, The Serif has gained global acclaim and even the attention of South Africa’s trailblazing Miss Universe, Zozi Tunzi, who herself chose the Serif TV., “This TV is striking in every way. Even the eye-catching floor stand makes the device feel like an object of art, while blurring the lines between modern design and technology. With its Iconic I-shape profile, it beautifully integrates into your personal style and interior décor, giving you the freedom to place your TV almost anywhere in your space.”

The Serif TV opens up a world of décor possibilities:

Rugs: An elegant rug nicely complements a standing TV. If you plan on placing The Serif in your living room, you can get a rug made with high-density fibres. If you want to use the TV in your bedroom, you can create a soft atmosphere by choosing a rug that features colours or patterns that complement your bedding.

DIY object and Ornaments: The top of The Serif can be used as a shelf to hold souvenirs and other items that express your individuality.

Mini Flowerpots: The Serif’s eco-friendly packaging introduces the concept of upcycling to TV packaging design. After using the packaging to create small items of furniture, you can decorate your furniture, or The Serif itself, with miniature flowerpots.

Yet another great feature, which is literally music to eager ears, is that you can play music from a smartphone* through the Serif’s powerful TV speakers. This means you can effortlessly switch from your mobile phone onto your TV screen with a quick tap on The Serif. With Multi-View, you can split your TV screen in two, putting the content you’re watching on one side, while mirroring your mobile screen on the other. Adding to the personalisation, from set-up to streaming, the QLED 4K Smart TV allows you to easily navigate different devices and apps such as Netflix and YouTube.

Ultimately, The Serif blends seamlessly into your living space with technology designed to build on your vision.


*When using NFC on TV, Bluetooth on your compatible mobile will automatically activate. Compatible TV and device must be turned on. Only supported by Android OS-based smartphones that support Near Field Communication (NFC) wireless information sharing

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