The Hirsch’s stand at DECOREX 2017 was a hub of excitement, as South Africa’s number 1 appliance brand DEFY SA, donated 10, 24L, conventional air fryer microwaves, valued at R22 999,99 to the Johannesburg Culinary School.
“At DEFY we believe in better,” says Rox-ann Govender, Brand Communications Manager, DEFY SA, “and know that the Johannesburg Culinary School will make full use of these microwaves in their skills development courses.”
Defy Appliances (Pty) Ltd is Southern Africa’s largest manufacturer and distributor of major domestic appliances Defy’s history can be traced back for over 112 years. Defy manufactures the first electric stove in 1932
Since the company was established in 1905, Defy has taken a leading role in the manufacture of Major Domestic Appliances, pioneering amongst others the manufacturing of gas stoves, washing machines, tumble dryers, continuous clean ovens in South Africa.
Defy offers the consumer a full range of kitchen appliances, as well as Air conditioners and small domestic appliances. The company’s head office is situated in Jacobs, Durban. Defy has three factories at the following locations:
- Jacobs – manufactures free-standing stoves, built-in ovens and hobs and tumble dryers
- Ezakheni (Ladysmith) – manufactures electric chest freezers and electric refrigerators as well as a range of Solar refrigeration products
- East London – manufactures electric refrigerators.
All factories have been accredited in terms of ISO 9001-2009.
Defy also markets cooker hoods, dishwashers, washing machines, microwave ovens and gas stoves. Defy has the strongest appliance brand positioning in Southern Africa, with the slogan “Believe in Better”. The Defy brand is associated very strongly with consistent product quality and meaningful product innovation.
Defy Appliances has the leading position in the South African Major Appliance market. The company also exports to a variety of markets, including Africa and the Indian Ocean Islands.
Defy Appliances has over 2700 employees and is a member of the Arçelik Group that is based in Turkey. The Arçelik Group employs over 21500 employees worldwide. This includes 14 production facilities throughout the world, situated in Turkey, Romania, Russia, China and South Africa. The Group provides products and services in over 100 countries, with sales and marketing offices in 20 countries. Arcelik products are marketed under 10 different brands internationally.