You can be someone’s hero today without having to wear a cape or stretch on that spandex. Through East Coast Radio’s Toy Story with Game you can make a difference to a child’s life, without superpowers.


As part of this annual initiative, new toys are handed out to children at government hospitals, crèches, orphanages and child-headed households around the province. Through cash donations food parcels are also put together specifically geared for child-headed households during the long December holidays.

During last year’s ECR Toy Story, 50 000 new toys were handed over to underprivileged children. R1.6-million was also received in cash donations, which saw more than 4500 food parcels being distributed.

See the photos of the launch of Toy Story 2013 here.

Donate a toy at any Game store in KZN or make a cash donation at a till point in store. Toy Story’s courier partner Dawn Wing will then help get the toys to the children. Meanwhile Red Cross Air Mercy Services ensure that every state pediatric ward in the province is a recipient, by distributed toys to outer lying hospitals. UTi will assist with collections from participating schools, while a team of Rotary volunteers are also instrumental in helping sort, pack and deliver the toys.

You can also donate online right now. Click on the image below, and please use your initials and surname as your reference.