Facebook users in South Africa can now be more expressive as the new feature launched globally!
The social network rolled out “Reactions” – an extension of the “Like” button to allow users to express emotions such as sadness, anger and love.
The company will also use “Reactions” to track user behavior and for ad delivery.
Facebook said that over time it hoped to learn how different “Reactions” should be weighted differently by the Facebook News Feed to customize it for individual users. “Reactions” would have the same impact on ad delivery as “likes”.
Many complained that they could not see the new emoticons, while some were unhappy that Facebook did not launch a “dislike” button.
