South Africa’s first halal and vegan cosmetics brand has been introduced by the team at Pure Personal Care who are passionate about healthy lifestyle and pure and ethical products free of impurities and harsh chemicals.
Pure Personal Care is focused on developing, manufacturing and marketing eco-ethical products that would address unmet consumer needs.
The launch of Iba Halal cosmetics is the result of almost 2 years of ideation, research, market understanding and product development. The team discovered that not known to many were the myriad of non-halal ingredients such as pig fat, other animal derived ingredients such as lanolin, keratin, Gelatin, as well as Alcohol, and harsh chemicals like Sulfates and Parabens that go into many popular brand cosmetics available in the market. Often the absence of an alternative restricts usage or consumers use such products selectively, hence the launch of Iba Halal Care.
Iba Halal Care embraces an eco-ethical philosophy; Iba products are not merely natural but also pure and hygienically manufactured, vegan and animal cruelty free. They have been formulated to meet the ethical needs of all consumers, including Muslims, Jains, Vegetarians and Vegans.
Today, Iba is the first and only Halal certified cosmetics brand with a wide range of over 60 products including creams and lotions, face washes, shampoos, conditioners, hair oil, colour cosmetics such as lipsticks and kajal, and exotic fragrances, each one carefully developed and manufactured to assure purity, safety and efficacy.
IBA is made of the finest and purest ingredients, like Aloe Vera, Fruits of Heaven, Kulengi, Olive Oil, Henna, Rose petals and Hibiscus making it Pure and free of impurities.