Shopify is one of the world’s leading platforms for e-commerce. It is estimated that over 1.75 million online merchants use the platform to sell goods online. Put simply, Shopify encompasses a range of services that allow companies to build an online business. It includes the ability to undertake marketing and sales activities whilst managing online and physical payments. If you are an e-commerce business owner who uses the Shopify platform, you will want to ensure that your site performs at its best. A high-performing Shopify site will be able to attract more visitors and will benefit from improved page rankings when potential customers make organic searches. However, a range of factors need to be considered when you seek to improve the performance of your Shopify site. In this article, some key strategies will be explored.
Prioritize page loading speeds
In any form of e-commerce, your website will be the focal point for making sales and dealing with customer queries. When visitors come to your site, a key expectation that they have is that each webpage will load quickly. Ideally, each web page will load in two seconds or less. Research indicates that 20% of visitors will leave your site if the page loading speed is above two seconds. In addition, every second of page loading results in a 16% increase in consumer dissatisfaction. It is of paramount importance that you test the loading speeds of your web pages. Sites such as catchpoint can be used to undertake these tests and will provide you with comprehensive information on your site’s performance. You will then be able to identify any factors that are contributing to slow page loading speeds and take remedial action.
Hire Shopify web development experts
Optimizing the performance of your Shopify site takes time and expert knowledge. You may not have skilled web developers in your firm who can make the necessary changes to improve performance after you identify issues. In such cases, it is wise to hire external web development professionals. Search online for magecloud specialists in Shopify to find details of experienced web development firms that have expert knowledge of the Shopify platform. Professional web development experts will be able to quickly identify any performance issues with your site using a range of diagnostic techniques. In addition, many of these firms will have extensive experience in improving site traffic volume and conversion rates, which will allow your revenue streams to increase. For many e-commerce firms, hiring external experts is the preferred way to maximize the performance of their site and gain increased visibility in the online marketplace.
Deferred video streaming
Your e-commerce site will likely have a range of embedded videos on each page. This media can be a vital way to demonstrate products and garner interest from site visitors. However, embedded videos can dramatically reduce your page loading speeds, especially if they are shot in HD or 4K. Consider using deferred video streaming techniques if you notice that this media is contributing to slow loading times. Put simply, these techniques prioritize the loading of your webpage before the video. This allows visitors to see the complete webpage first and then stream the video once it has loaded. This simple change can dramatically improve page loading times and may play a key role in lowering the bounce rate of site visitors.
