Apple will be live streaming their iPhone launch event on YouTube, a first for the company. In the past, Apple limited the live stream of major launch events to its official website, but the upcoming iPhone 11 series launch event will mark the first time that Apple is shifting away from that strategy, and will stream on YouTube from the Steve Jobs Theater on the 10th of September 2019.

The live stream link for the September 10 iPhone 11 series launch event has gone live on Apple’s official YouTube channel. “Cupertino calling. Join us for an Apple special event live from the Steve Jobs Theater on September 10 at 10 a.m. PDT. Set a reminder and we’ll send an update before the show”, says the live stream page. Last year, Apple live streamed the iPhone launch event on Twitter for the first time. With the YouTube move, users can watch the iPhone 11 series unveiling live on the YouTube app or its Web client on the go.

Apple is expected to launch three phones – iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max – next week with some major upgrades. According to leaked specifications, the iPhone 11 trio will be powered by the A13 processor and will bring support for reverse wireless charging. The iPhone 11 will reportedly pack dual rear cameras, while the iPhone 11 Pro and iPhone 11 Pro Max will up the ante with triple rear cameras.