Huawei introduces the HUAWEI Mate40 Pro to SA

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The wait has been worth it. Huawei’s latest flagship smartphone, the HUAWEI Mate 40Pro, is now available in our country and South Africans have a lot to look forward to with this device. The HUAWEI Mate40 Pro incorporates Kirin 9000, the world’s first 5nm 5G SoC; Ultra Vision Cine Camera technology; iconic technological beauty; and a smarter, user-friendly and more interactive experience with Seamless AI Life.

A design that accentuates technological excellence

Technology is the core of everything Huawei does, and design is the channel with which it delivers the ultimate experience to consumers. The HUAWEI Mate40 Pro inherits the HUAWEI Mate Series’ characteristic style with its vivacious Space Ring Design, which embodies Huawei’s spirit of exploration and also forms the new signature of the HUAWEI Mate Series – a representation of beauty of the future. With a stylised “void” on the surface of the centre, encircled by lenses arranged into a ring, technology and the future emerge.

The HUAWEI Mate 40Pro comes with the HUAWEI 88° Horizon Display, an ultra-curved display featuring an 88-degree arc. The practically invisible edges allow for a wider perspective that lends itself to a more immersive visual experience. The streamlined display fills the frontal view of the device, and extends beyond the edges, sitting flush with the mid-frame to produce a more comfortable hold. Such an experience is further enhanced by the mistouch prevention algorithm, which minimises the chance that touch inputs are erroneously registered when the user wraps their palms around the device.

A chipset that ensures impactful performance

The HUAWEI Mate40 Pro features the highly advanced 5nm Kirin 9000 flagship SoC, which packs more than 15.3 billion transistors. It is the smartphone industry’s most advanced, transistor-dense, integrated and powerful SoC to date.

The cutting edge 5nm Kirin 9000 is manufactured with one of the industry’s leading semiconductor process nodes. Huawei has also embedded the 5G modem into the SoC to form an integrated solution. The 5nm process intrinsically enables the SoC to be more powerful, efficient and pack transistors in a denser arrangement, altogether resulting in greater speeds and better battery efficiency. In other words, the SoC is fully equipped to tackle complex computation and heavy tasks.

The Kirin 9000 adopts a three-level power efficiency architecture, with one big core, three middle cores, and four little cores. The clock frequencies of the cores are as fast as 3.13GHz. The SoC includes a 24-core Mali-G78 GPU, the most powerful GPU yet in a Huawei mobile SoC, to deliver leading performance and power efficiency. It also has a new-generation Huawei NPU with an architecture featuring two big cores plus one tiny core. 

Camera functionality that allows you to remember all aspects of your world in photos and videos

The HUAWEI Mate 40Pro has a revolutionary camera system, enabling users to easily capture their best moments in photos or videos anytime and anywhere, in true all-scenario style.

This smartphone’s 50 MP Super Sensing Wide Camera features an industry-leading 1/1.28-inch sensor and a Huawei-exclusive RYYB colour filter array (CFA), supporting Full Pixel Octa PD AutoFocus. The eight-channel multi-spectrum Colour Temperature Sensor augments the main camera to further enhance picture quality.

The HUAWEI Mate40 Pro’s 20MP ultra-wide camera supports a superbly wide field of view. In addition, this highly versatile camera features algorithms that enhance picture quality and correct distortion. A wide field of view is well suited for taking photos in narrow areas and group shots, as it allows more content to be packed into the frame.

The telephoto camera on the HUAWEI Mate40 Pro supports 10 times hybrid zoom and 50 times digital zoom, allowing users to easily capture faraway objects as if they were up close. The comprehensive zoom options give users the ability to capture from a greater range.

Finally, with the Ultra Vision Selfie Camera, taking great selfies is easier than ever. The phone’s front camera supports ultra-wide captures, dynamic and smart field of view adjustment and facial distortion correction algorithms. With three fields of view supported, users can easily fit everything they want in the frame, be it a group photo of a party, or the splendour of nature.

When it comes to videos, the HUAWEI Mate 40Pro supports XD Fusion HDR Video on its Ultra-Wide Cine Camera, Super Sensing Wide Camera and Ultra Vision Selfie Camera. It uses the powerful quad-core ISP to process a massive dataset for balancing exposure, with consistently high-quality results. By using cameras on both sides of the device, users can document their life from multiple angles, or take a close-up shot and a wide shot at the same time.

A battery solution that keeps you powered

The HUAWEI Mate40 Pro’s battery has a capacity of 4400mAh (typical value) and, by integrating the modem into the Kirin 9000 SoC, the smartphone is more battery efficient and delivers better connectivity than its counterparts with discrete modems. Combining hardware and software advantages, the HUAWEI Mate40 Pro offers superb battery life to users.

The HUAWEI Mate40 Pro supports 66W HUAWEI Wired SuperCharge, as well as the new generation 50W HUAWEI Wireless SuperCharge. This smart fast charging solution ensures the battery’s health and longevity are not compromised.

A user experience that is intuitive and smooth

Based on the concept of an all-scenario experience, Huawei’s user interface EMUI 11 delivers an enhanced cross-device user experience.

Multi-screen Collaboration offers a brand-new way for users to operate multiple devices at once, and seamlessly transfer files. In true all-scenario fashion, this feature intelligently combines the smartphone with PCs to deliver wholly new connected experiences and enhance users’ productivity.

Multi-screen Collaboration fundamentally transforms how work can be done. The smartphone can now double as a digital notepad for jotting down notes and creative inspiration. And, when users need to present content on their smartphone screen to others, all it takes is just one tap to initiate screen projection. In that mode, notifications remain on the smartphone, protecting users’ privacy while enabling new multi-tasking possibilities. Users can also easily mark-up documents while in a discussion.

Improvements made to Multi-screen Collaboration bring the smartphone even closer to the PC. Multi-tasking is now better, with support for up to three concurrent active apps, so users don’t have to flip between screens to access different apps. In addition, HUAWEI Notepad on the HUAWEI Mate40 Pro can recognise handwritten notes and convert scribbles into machine-encoded text, allowing users to easily insert it into a Microsoft Word document or share with other devices, such as HUAWEI MateBook.

HUAWEI Mate40 Pro and Huawei Mobile Services (HMS) makes day-to-day tasks much easier

The HUAWEI Mate40 Pro is equipped with HMS for a smarter, richer, more convenient and secure smartphone experience. It is also preinstalled with HUAWEI AppGallery and the Petal Search widget, which acts as a gateway to over a million local apps. You can install local apps like Capitec, FNB, ABSA, Nedbank, Standard Bank, Showmax, Bolt, Takealot, Superbalist, Zando, News24 and many more. 

The HUAWEI Mate Series never stops when it comes to transcending boundaries between technology and design. And, for the latest iteration, the HUAWEI Mate 40Pro, Huawei brings together cutting-edge innovations, and integrates everything into a masterpiece representing the intersection of art and technology and a massive leap forward.

Buy a HUAWEI Mate40 Pro, available in Black and Mystic Silver, for R19,999 and get a complimentary bundle consisting of HUAWEI FreeBuds 4i, a HUAWEI Wireless Charger CP60 and the HUAWEI VIP Service. This bundle offer is available at Huawei Store (Online)

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