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HUAWEI Mobile Services and MTN launch a new convenient and secure billing method

In its continuing quest to bring convenience to its loyal fans, HUAWEI Mobile Services has partnered with MTN to bring an easy, seamless and secure new payment method onboard. Now you can make purchases in all your favourite HUAEWI Mobile Services, including HUAWEI AppGallery, HUAWEI Video, HUAWEI Music, HUAWEI Themes, and HUAWEI Mobile Cloud, using your MTN airtime.

Direct Carrier Billing (DCB), as it is called, allows users to make purchases using their airtime. For contract customers, the amount will be added to their monthly mobile phone bill, while prepaid customers will have the amount deducted directly from their available airtime. This means you can still pay for all your favourite offerings from HUAWEI Mobile Services without having to share your credit card details. DCB is another way HUAWEI provides a smart, simple, convenient, and secure way for customers to pay for services using their devices. The value of each DCB transaction is capped at R500.

Adam Xiao, managing director of Huawei Mobile Services in the Middle East and Africa, Huawei Consumer Business Group says, “At HUAWEI, our users are at the heart of everything we do and we are constantly looking at ways to increase their overall experience with our products. I am excited about this DCB partnership with MTN, as this new additional method of online payment is not only hassle free, but also so much more convenient.

With in-app billing, HUAWEI AppGallery users are able to purchase additional content or features such as bonus levels or special characters on their favourite games, subscriptions to some of our exciting products and purchases in other apps.” 

Ernst Fonternel, MTN SA’s Chief Digital Officer says, “MTN recently reached 100 million active data customers across 21 countries in Africa and the Middle East. This shows that our customers are increasingly adopting digital offerings and we are continuously looking to meet this demand with fresh offerings that will add value to our customers. We are proud to partner with HUAWEI to offer our customers the simplicity of purchasing from the various HUAWEI Mobile Services with Prepaid Airtime or Postpaid Add to Bill. As we continue to roll out our 5G network, we believe that the demand for smarter apps will increase and we want to ensure that our customers enjoy the benefits of a modern connected life in an easy, convenient and safe way.”

The DCB service on HUAWEI devices will first be available on the MTN network from the 10th of March, and then will be rolled out later to other networks. The billing service offers customers a multitude of benefits, including:

  • Better conversion rates: DCB requires the device users to only enter their phone number to make a payment. In contrast, card-based payments require the user to share their name, card number, home address and other personal information. Due to a shorter checkout flow, merchants using both payment methods report up to 10 times better conversion rates with carrier billing than with credit cards.
  • Smooth customer experience: DCB is convenient. There is no need to sign up for any additional accounts or fill out any forms. Payments are completed in a matter of seconds and provide the best checkout experience on mobile devices, where filling out forms is time consuming and cumbersome.
  • Protected consumer identity: Making payments with DCB is secure. No personal data is transmitted during the payment process so there is no need to worry about identity theft. It also always requires the user to confirm the payment on a physical device and thus makes card-not-present type fraud impossible, increases consumer trust and as a result, improves the payment conversion rate.
  • No bank account! No Problem: DCB helps unbanked customers to purchase online content and services. In emerging markets, DCB is often the only way for them to do this. Digital content and physical services merchants are increasingly relying on Direct Carrier Billing.

With how convenient DCB is, MTN customers with HUAWEI can now start paying directly for their in-app purchases by clicking here.

Lawrence Jugmohanhttp://www.digitalstreetsa.com
28 | ॐ | Durban, South Africa | Software Quality Speciaist at BET Software

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