Huawei Consumer Business Group, a leading smartphone provider, is rocking the South African summer with the launch of Huawei Culture Club (HCC).
A unique partnership with one of the country’s largest music and events promoters, G&G Productions, the Huawei Culture Club represents a new platform that is expected to connect millions of music fans to some of the world’s top entertainers.
“Huawei Culture Club provides an opportunity for Huawei to engage with a younger audience, connecting with them through music,” says Liza Kaplan, Marketing Director – Huawei Consumer BG, South Africa. “It is a digital and physical hub of news, information, tickets, concerts, DJs, content and the platform off which some of the hottest events in South Africa are born and executed. Welcome to the revolution…”
Through this platform, music fans will be treated over the next 12 months to acts including the Foo Fighters, The Script, One Republic, One Direction, Space Ibiza, NYE Ballito, CPT Calling NYE, Peachy and Kinky Disco. This will be interspersed with exclusive underground events to which Huawei Culture Club members will have privileged access. Hold on to your seats, there is a lot more to still be announced!
“Technology and how it can truly enable the event experience has always been at the core of our business,” says Greg Walsh, Managing Director – G&G Productions. To have the backing of the team at Huawei South Africa to explore and push the boundaries with a leading technology brand in entertainment is a great privilege. All we can say is watch this space.”
The essence of the Huawei Culture Club is engagement with fans. Apart from sponsoring these events, this will be driven through daily ticket giveaways, merchandise giveaways, #Groufie competitions and daily discounted tickets. Never before have music lovers been presented with such a comprehensive, feature rich experience.
Details of how to sign up for these exclusive give-aways and benefits will be released shortly, including exciting news on how to engage with the Huawei Culture Club.
Join in the conversation and find out more by visiting Huawei Device SA on Facebook or following @HuaweiZA on Twitter.
