Huawei Mobile Services (HMS) has unveiled an upgraded news categorization feature within HUAWEI Browser, to optimize the newsfeed experience for users in South Africa. This update enables every user to set-up and explore the array of their favourite news and sources based on their preferred topics. Through a partnership with Microsoft News and Nabd, this upgrade brings content from a variety of trusted sources, integrated within HUAWEI Browser.
The 2.8 million daily active users on HUAWEI Browser daily will now be able to organize their preferred news in the following categories: General News, Entertainment, Sports, Health, Finance, and Automotive.
“As a secure, interactive and reliable app to access the Internet, HUAWEI Browser now offers a more personalized newsfeed experience to millions of users in the region. At Huawei, we continue to innovate to visibly enhance the user experiences, and a primary driver of our innovation thinking is connecting our users to what matters to them”, said Adam Xiao, managing director of Huawei Mobile Services in Middle East and Africa, Huawei Consumer Business Group.
To ensure diversity of English news, HMS has collaborated with Microsoft News and launched four new categories – news, entertainment, sports and finance. Microsoft News implements a long-tested approach of curating news via publishing partnerships, human editors and AI to personalize the news for its readers.
To explore a customizable newsfeed experience please visit: https://bit.ly/30DHGCN