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Tuesday, July 23, 2024

‘I’m Bored’ extends service to Durban and launches unique in-FB App

It’s been a busy month for family friendly event listing platform, I’m Bored. By popular demand, the company has extended its growing service to the Durban area. Having only officially launched in December last year, the digital App is attracting widespread interest from parents, kids and from events and services focused on entertaining and building family cohesiveness, with a Facebook fan-base approaching 30 000 likes.

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The Android App, website and Facebook page have now been joined by an in-Facebook App which is unique as a South African development, bringing great What’s On information to Johannesburg, Cape Town and Durban parents, and the opportunity to win weekly prizes in each city.

“The new I’m Bored Facebook App allows us to deliver the same high quality, curated content from our Mobile App, to users of Facebook within the familiar environment of Facebook and without any extra downloads” commented Lorraine Steyn, founder and developer of the App.

“We post daily updates of events in each city, but unlike a Facebook page, where the posts vanish quite quickly in the timeline, our App allows fans to look for events for any day with a simple date selection”. Fans also get the I’m Bored suggestions of great places to go with kids, and fans can easily share these events, information and suggestions with their friends.

As a direct result of not only the popularity of the platform but the apparent success of the events that have benefitted from being promoted via I’m Bored, the company has no shortage of great prizes for its new in-FB app. For a fraction of the cost of traditional advertising methods, event promoters receive targeted exposure that is proving to have excellent conversion ratios and returns, while the fans not only become aware of the new events/products and services, also get rewarded by checking in daily and earning points and additional opportunities to win.

I’m Bored – Not Likely!

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