Apple began selling iTunes Store and App Store vouchers in South Africa through Pick n Pay retail outlets, TechCentral has established. They will soon be available through iStore, Hi-Fi Corp, Makro, Dion Wired and Game outlets, too.
The iTunes Store and App Store vouchers will be available in three denominations each, R150, R250 and R450. There will also be a “variable denomination” voucher available at selected stores, including iStore outlets, where shoppers will be able decide the value — anything between R150 and R5 000 — at the point of sale.
The vouchers are being made available through a local company called OpenGate, which specialises in providing services to issuers of private-label gift and payment cards and businesses that operate online.
In addition, vouchers have a strong appeal in the youth market. Parents are reluctant to hand over their credit card details to their children to shop on iTunes, so vouchers may prove appealing.
Meanwhile, Apple is rumoured to be planning to introduce games to the South African App Store soon. Technology site htxt.africa said on Thursday that it appeared the company was clearing the way to the long-awaited introduction of games in the local store.
Source: Techcentral
