Samsung collaborated with award-winning tertiary brand, Vega School on a Design Jam, which aims to give young South African designers the opportunity to showcase their design skills on a global stage. The Vega students were invited to co-create content across disciplines that would be used as Samsung Galaxy themes and be loaded onto the Galaxy Store. The aim of the competition was to produce unique and compelling artwork designed by young, agile African creatives. The collaboration was a natural fit for Samsung as the Loeries ranks The IIE’s Vega as Top Educational Institution for 2019 in the Middle East and Africa.
“Samsung continuously supports South African artists and we believe that the country is rich in natural talent and look forward to promoting the work of these creative problem solvers and mavericks. Their skills echo our own pursuit of excellence – design that brings the world to life in innovative ways, “says Cambridge Mokanyane, Chief Marketing Officer at Samsung South Africa.
Vega selected their second year graphic design, copywriting and digital design students to form collaborate teams across disciplines to apply disruptive design-thinking techniques. Over 400 students across Vega’s 4 campuses (Johannesburg, Pretoria, Cape Town and Durban) were involved in the Design Jam competition that took place on the 31st July 2019 and each team comprising of 3 to 4 students designed a full theme consisting of wallpapers, icons and Always On displays.
The three group finalists have now been selected:
Team Afronauts (Vega Johannesburg) comprising the following members:
• Dean Sartor
• Kyle Sartor
• Mohapi Polo
• Liam Cuffley
Team Fantastic 5 (Vega Durban) comprising the following members:
• Caitlin Robinson
• Abigail Gilbert
• Kirsten Small
• Zanele Biyela
• Chantal Jonker
Team Bessick and Smit (Vega Cape Town) comprising the following members:
• Bradley Smit
• Cody Bessick
The Vega students had an open ended brief allowing them to create a “local is lekker” approach to themes over a variety of categories: sports, cars, lifestyle, nature, monuments and also illustrative designs. The brief allowed students to be creative in their approach and apply their design skills with a clear end goal in mind, to ensure their designs stood out. Students were encouraged to use a variety of crafting skills and tools such as photography, traditional and digital illustration and/or typography. The Design Jam competition will allow new locally designed themes to be loaded to the Galaxy Store. This content will therefore be more relevant and accessible in various African territories. The designed themes will be available on all Samsung devices ranging from entry level to premium (A-Series, S-Series and Note) devices.
Samsung is now inviting the public to be a part of the selection of the overall winner, by visiting https://www.samsung.com/za/offer/vega-competition
Voters will stand a chance to win R1000 worth of shopping vouchers. Voting is from 9 to 13 December 2019. Once all votes have been counted, the winner will be announced by 20 December 2019.