Mustek Limited, one of the country’s largest assemblers and distributors of Information Communication Technology products and complimentary solutions, has partnered with AMD and now offers its range of CPU and APU products.
“While AMD has been in the market for a number of years, it has recently come back with a bang and has been making waves thanks to its innovative offering, particularly in gaming communities,” says Juan Paul Gough, solutions architect at Mustek.
The gaming phenomenon in South Africa continues to grow, with Serious About Games (SAG) reporting that the industry increased its revenue from R29.7 million in 2014 to R100 million in 2016.
Against this backdrop, there has been a significant increase in uptake of AMD products locally – a trend which can largely be attributed to the brand’s compelling proposition of powerful performance at a good price. The 7th generation AMD A-Series, in particular, offers exceptional processing power for the traditional and professional office worker at a very affordable price point.
Mustek will focus specifically on the entry-level APU Offering and mid to high-end mainstream CPU portfolio of AMD’s offering, significantly enhancing its value proposition for clients. Gough notes that these processors are great for both enthusiast gaming and professional computing needs with an extensive line-up to choose from.
“We are extremely excited to be able to offer AMD products to our clients, providing them with a far broader range of processing options. For good reason AMD is proving very popular in South Africa at the moment and we expect the brand’s products to continue to gain traction,” Gough says.
Mustek is one of the largest assemblers and technology providers in South Africa with the deep expertise required to help drive broader availability of AMD products,” Omar Fakhri, head of sales, AMD Middle East & Africa. “We are excited to be working with Mustek to provide South African technology consumers with further access to high-performance AMD products to help serve a wide range of technology needs.”
